1968 Florida Power and Light Company Pictorial Tourist Map of Florida

This is a 1968 Florida Power and Light Company pictorial tourist map of Florida. 'X's present on pirate treasure maps mark 'treasures, historick and amusing in Nature' from Florida's northern border south to Ernest Hemingway's home in the Florida Keys. Shaded five different colors, the 'X's identify historic sites and memorial, national, and state parks, gardens and zoos, museums and art galleries, and miscellaneous attraction, including Everglades National Park, the Ringling Brothers Barnum and Bailey Circus winter headquarters, Cape Kennedy Space Center, Busch Gardens, and Daytona Speedway. Pictorial vignettes of mermaids, sea monsters, large sailing ships, and wildlife native to Florida add charm. A decorative title cartouche, designed in the style of 17th and 18th-century maps, adorns the lower-left and includes a key to the map's color-coding. Reddy Kilowatt, a mascot used by electric companies worldwide for over sixty years and first created in 1926 for the Alabama Power Company, stands at the cartouche's center, dressed as a Spanish conquistador. A pastedown on the verso details many of the sites identified.

Publication History and Census

This map was created and published by the Florida Power and Light Company in 1968. At least three editions of this map were published consecutively in 1967, 1968, and 1969. We have not located any other examples of the 1968 edition. The OCLC catalogs five examples of the 1969 edition as being part of the institutional collections at the Library of Congress, the University of Florida, Florida State University, the University of South Florida, and the University of California Los Angeles. An example of the 1969 edition is also part of the Touchton Map Library at the Tampa Bay History Center.