1917 Hanot Pictorial Wall Map of the World Fur Trade

A remarkable and rare 1917 pictorial wall map of the world issued to promote the furrier business of C. et E. Chapal. This is one of the earliest modern pictorial maps we have seen, predating the rise of pictorial cartography in the mid-1920s and its golden age in the 1930s-1940s. The map combines an informative graphics, with playful imagery, with persuasive promotional elements.

Survey of the Map

Laid down on a Mercator projection, the map covers the known world with various 'fur' animals illustrated pictorially according to region. Among the fur types covered are seals, rabbits, jaguars, lions, kangaroo, horses, beaver, mink, and many more. The map is surmounted by a shield supported by two mink. The shield bears logos for various Chapal sub-entities, including for their offices in Montreuil, Brooklyn, Sens (Yonne) and Paris. Shipping lanes are noted.

Pictorial Map Ahead of its Time

This map is a remarkable achievement in that it is about 7 years ahead of its time. While earlier pictorial maps do exist, this particular style of pictorial map, defined by informative vignettes of infographic value, was uncommon before the rise of the art-deco movement in the mid-1920s. The style was probably inspired by French maps issued in the late 19th century by Andriveau-Goujon, Vuillemin, and others, that used pictorial vignettes on city and world maps to promote tourism and display ethnographic content. It is thus not surprising that Hanot's map appeared in France. Where the map is revolutionary is in its use of a similar pictorial style within the thematic context of promoting the fur trade. As such, it is a transitional piece, more whimsical than the French pictorial maps of the late 19th century, buy not as cartoonish as the art deco era pictorial maps that would begin appearing within the subsequent 10 years.

Publication History and Census

This map was printed by H. G. Hanot in 1917 for the firm of C. et E. Chapal. The map appears in at least two states, one corresponding to the present example, with more decorative lettering in the title, and a later edition with simplified lettering. We have been unsuccessful in tracing the maker, Hanot, but the publisher, Chapal, remains active in the leather and fur trade to this day. Examples of the map are rare, but it has appeared at French auctions 2 - 3 times in the last 20 years. There are no listings for the map in the OCLC and we have been unable to identify any institutional holdings.