1920 Clason Guide Map of Idaho

George Samuel Clason (November 7, 1874 - 1957) was born in the city of Louisiana, Missouri in 1874. As a young man, Clason studied at the University of Nebraska before joining the United States Army in 1898 to fight in the Spanish American War. After the war, he moved to Denver, Colorado where in 1905 he founded the Clason Map Company, thus starting his lucrative publishing career. Clason initially focused on mining and mineral maps - capitalizing on the Colorado and Nevada mining industry, but quickly transitioned to railroad maps, city maps, and by the 1920s, road maps. As the company expanded, Clason opened a secondary office in Chicago, Illinois - then a rising map publishing center and railroad hub. At least one other satellite office was opened in Los Angeles. Among his many achievements, Clason is credited with producing the first modern road atlas of the United States. In the late 1920s, Clason also published a series of get-rich-quick pamphlets in the form of parables. The most famous of these is The Richest Man in Babylon. This tells the story of Arkad, a citizen of Babylon famed for his great wealth and generosity who shares his wit and wisdom with his fellow Babylonians. In 1949, Clason moved to Napa, California to retire and found a social club for retired gentlemen. More by this mapmaker...