This is an extremely rare, chromolithograph temperance broadside printed c. 1860. We generally associate the temperance movement and its attendant propaganda with the United States, but it was in fact a global movement. In the United Kingdom, where this broadside was printed, the temperance movement was particularly strong in the industrial midlands. where alcoholism was rife among young workers.
Crooked Roots, Crooked Branches
The centerpiece of this print is a great tree, forming the basis of an allegory of the dangers of alcohol in all its forms. The tree's roots consist of the beverages and the places where they can be found: Porter, ale, cider from the public houses; claret, sherry, port and champagne from the wine vaults; rum, gin, whiskey and brandy from the spirit vaults. From those roots spring the trunk of the tree, labeled MODERATION. From this seemingly solid foundation springs, alas, DRUNKENNESS, and the myriad ills branching (branching! Get it?) from it: Misery, bad habits, profligacy and lewdness, misery and a comfortless home. (Oddly, appears numbered amongst these.) Ultimately, from this 'Trunkenness' grows ETERNAL WOE, death eternal, despair, cast (ing) into hell, and exclusion from heaven. And indeed these horrors appear to be by design: a serpent winds down the whole tree, labeled 'At The Last It Biteth Like A Serpent.'
Geographicus reader and correspondent Frank Johnson points out:
"...the number that appears at the junction of "Nakedness," "Homeless," "Hunger," and "Want," is a reference to Proverbs 23:21, which combines all of those misfortunes -- "for drunkards and gluttons become poor, and drowsiness clothes them in rags." That might be further evidence that the author was of a religious nature, and thus of the Peake family of Primitive Methodists, as you suggest."
Thank you, Frank!
The Commentary
In the background can be seen a row of buildings: the Graveyard, the Hospital, the Asylum, the Workhouse, and the Jail. (In temperance literature, such are understood to be the ultimate destination of the drunkard.) At the foot of the tree are eight people weighing in on what ought to be done with The Tree. The first of these - The Maine Law Man - calls for the destruction of the roots. Although indeed originating in Portland, Maine, the so-called '1851 Maine Law' (prohibiting the sale of all alcoholic beverages except for 'medicinal, mechanical or manufacturing purposes') was the inspiration for the United Kingdom Alliance in Manchester, England.
'Total Abstinence Man' calls for the tree to be cut down (i.e., avoidance of even moderate drinking, though not calling for bans of the sale of alcohol.). The Moderate Drinker, not surprisingly, calls for the pruning of the tree before the ills of drunkenness proliferate. The Publican calls for the tree to be spared, for 'I and thousands more get our living by it and we have license to make as many drunkards, paupers, rogues and madmen as we can.' (Evidently, no actual publicans were quoted in the composition of this print.)
The Drunkard's Family huddles under the spreading branches, lamenting, 'we may be happy but for the drink.' The drunkard, heedless, declares 'I care for nobody' while a policeman latches on to his wrist, musing that were the tree to disappear, the entire justice, hospital and welfare system would collapse from utter disuse. Chromolithography
Chromolithography is a color lithographic technique developed in the mid-19th century. The process involved using multiple lithographic stones, one for each color, to yield a rich composite effect. Oftentimes, the process would start with a black basecoat upon which subsequent colors were layered. Some chromolithographs used 30 or more separate lithographic stones to achieve the desired effect. Chromolithograph color could also be effectively blended for even more dramatic results. The process became extremely popular in the late 19th and early 20th centuries, when it emerged as the dominate method of color printing. The vivid color chromolithography produced made it exceptionally effective for advertising and propaganda imagery. Publication History and Census
We are aware of only one printing of this chromolithograph; the author, G. Peake, appears to have had no other printed works and we have no concrete biography for the man - although it is tempting to associate him with the extended Peake family of Primitive Methodists who were active in and around Wales at the time this piece was printed, and who very likely would have shared its sentiment. The printer, Thomas Underwood, was the first chromolithographer active in Birmingham. We see only one example of this work listed in OCLC, in the collection of the British Library.
Cartographer
Thomas Underwood (1810-1882) was an English printer noted primarily for being one of the earliest practitioners of Chromolithography in Birmingham and the British Midlands, overall. He has the distinction of having sketched the remains of the type designer John Baskerville (he of the font of that name.) More by this mapmaker...
Very good condition. Few expert surface mends with very minor loss.
OCLC 503632219.