Title
Mapa Geográfico Uruguai - Brasil Meridional Oferecido pela Varig Aos Seus Distintos Clientes. / Mapa Geográfico Brasil Norte e Leste Oferecido pela Varig aos seus distintos clientes.
1961 (dated)
17.75 x 21 in (45.085 x 53.34 cm)
1 : 3500000
Description
A colorful 1961 airline route map prepared by Edgar Klettner covering coastal Brazil and Uruguay. It demonstrates the network of Varig, the earliest and one of the most prominent Brazilian airlines.
A Closer Look
The recto covers the eastern coast of South America between Rio de Janeiro and Buenos Aires, with the routes of Varig traced in bold red lines. Brazilian states are color-shaded for easy distinction, and a wide range of features are labeled, including cities and towns, railways, roads, airports and landing fields, lighthouses, and geographic features. Seven inset town plans appear at the right, covering Rio de Janeiro, Sao Paolo, Curitiba, Florianopolis, Porto Alegre, Montevideo, and Buenos Aires.
The verso is a continuation of the recto map, mapping the northern coastal states of Brazil. Features are noted as on the recto, while inset city plans detail Recife, Salvador, Rio de Janeiro, and Brasilia, the nation's capital which had only been founded and designated as capital the previous year.A Storied Aviation Pioneer
Varig (Viação Aérea Rio-Grandense) was Brazil's first airline and one of the most significant in South American aviation history. It was founded in 1927 by German immigrant Otto Ernst Meyer (1897 - 1966) in Porto Alegre, Brazil. Being a pioneer in the industry, the company's early operations grew slowly. Due to Meyer's background, German aircraft and practices were employed, which became a hindrance during the Second World War, as engines and parts could not be imported. The company really took off after the Second World War, switching to American planes (attainable at a reasonable price given the amount produced during the war) and adding more routes, including international routes to New York City and Europe. The company was also an early adopter of jets among South American airlines. By the time of this map's production, Varig had established itself as one of the leading Latin American airlines, and in the following years, its position became even more dominant. But like many large airlines, the 1970s oil crisis caused setbacks and spawned more efficient rivals that dogged the company for years afterward. By the 1990s, the company's financial situation was dire, and its services suffered as a result, and in the mid-2000s, it went bankrupt and sold off its assets, with Gol Linhas Aéreas acquiring the lion's share. Nevertheless, the legacy of Varig remains as both a Latin American aviation pioneer and a symbol of Brazil's modernization in the 20th century.Publication History and Census
This map was prepared by Edgar Klettner of the Cartography Section of Livraria do Globo for Varig in June 1961. A map with this title was issued in at least three editions: one in 1959, one in 1960, and the present edition. Examples of the 1959 edition are noted in the OCLC among the holdings of Southern Methodist University, the University of Iowa, Pennsylvania State University, and the Staatsbibliothek zu Berlin, while no institutions are listed as holding the present edition. An example of the 1960 edition is held by the Instituto Histórico e Geográfico do Rio Grande do Sul.
CartographerS
Edgar Klettner (fl. c. 1950 - 1997) was a Brazilian cartographer based in Porto Alegre, Rio Grande do Sul. He produced a series of maps of his home city, state, and Brazil as a whole, including several maps for the airline Varig. He was, c. 196, the head of the Cartography Section of the publisher Livraria do Globo. His most comprehensive work, co-authored with Rudolf Ira, was the Atlas do Brasil Globo, published in 1953. More by this mapmaker...
Livraria do Globo (1883 - 2007) was a Brazilian publisher and bookshop based in Porto Alegre. Beginning as a stationary and bookshop, in the early 20th century the company expanded into publishing magazines, books, and even government bonds. The company's flagship bookshop in Porto Alegre was known as a point for intellectuals, artists, and political actors to congregate and discuss issues of the day. Its publications stood out for focusing on Porto Alegre and Rio Grande do Sul, whereas most other publishers were based in Rio de Janeiro or Sao Paolo. In 1956, the company's publishing arm and bookselling arm divided, with the former becoming Editora Globo. While the bookshop unfortunately closed in 2007, its building in Porto Alegre was designated as a historically important site and has been maintained. The publishing company Editora Globo continues to operate today. Learn More...
Condition
Very good. Some wear on old fold lines.
References
OCLC 55715626, 255228084, 163451382 (other editions).