Florida Grower (1908 - present) is a long-standing agricultural magazine in Florida. It began as the The Florida Fruit and Produce News in Jacksonville in 1908 but two years later was purchased by the Florida Citrus Exchange to act as its official publication. Around the same time, the magazine's production was relocated to Tampa and it adopted the name Florida Grower (between 1953 and 1995 it was known as Florida Grower and Rancher). The magazine has historically discussed techniques and practices relevant to farmers, especially citrus farmers, as well as the price of land, overall market conditions, and events such as fairs. It was especially important for promoting Florida as an agricultural paradise-in-the-making during the Florida Land Boom of the early 20th century. Aside from its flagship magazine, pamphlets, maps, and other promotional materials were put out under the name 'Florida Grower Press.'