Matsuki Heikichi (松木平吉; 1717 - 1931) was the name used by successive generations of the head of the Daikokuya Heikichi (大黒屋平吉) publishing house in the Ryōgoku neighborhood of Edo (later Tokyo). The history of the early generations and early years of the publishing house is obscure, but the story of the fourth generation head of the business, Matsuki Tōkō (1836 - 1891), is well-known due to his own artistic output and for his publication of the works of leading artists of the Utagawa School and Kobayashi Kiyochika (小林清親; 1847 - 1915), the last master of the art of ukiyo-e. After his death in 1891, Tōkō was succeeded by the fifth-generation head of the business, Matsuki Heikichi, who managed the business until his retirement in 1930 and death the following year. Heikichi struggled to keep up with changing tastes as ukiyo-e became less popular. He worked with many of the leading ukiyo-e artists and painters of the day, including Kiyochika and Ohara Hōson (小原豊邨), but had to resort to publishing postcards and reproductions of earlier prints to stay afloat.