Rosa Maria Teresa de Poveda (c.1710 - 1755) was a Mexican printer active in the mid 18th century; known mainly as Viuda de don Joseph Bernardo de Hogal (Widow of don Joseph Bernardo de Hogal) she would continue the operations of her husband's press from his death until her own. Her birth, childhood and education retain the obscurity to which so many talented women's lives have been relegated by history. The date of her marriage is not known. A daughter was baptized Maria Juliana del Rosario De Hogal on February 16, 1733, so a birthdate for the mother near 1710 seems credible, and the marriage was likely sometime in 1732. By that time, Joseph Bernardo de Hogal - who had arrived in New Spain in 1720, as a collector for the Royal Treasury - had successfully changed profession, and had become Chief Printer of the city. By his death in 1741 he had become one of the most important printers in New Spain. Since it has not been noted that the shop suffered any decline after the founder's death, it appears that during their marriage Rosa Maria had taken a hand in the business quite actively and that both before and after Joseph's death she was active in most aspects of the business. Under her leadership the press issued Mexico's second newspaper, the Mercurio and an array of handsomely printed books - ranging from governmental reports to devotional texts.